#WorkThatWorks

Alex Hirst

Alex Hirst.jpg

Having reached burnout during my career within Marketing and driven by a loathing for a counter-productive daily commute and 14+ hour days, I decided to renegotiate my psychological contract with work- to measure myself against output, rather than time, and to work flexibly in achieving those outputs. Some 6 months later, and having discovered the power of this way of working, I started The Hoxby Collective with Lizzie Penny in 2015 and with it a ‘workstyle’ movement that has become a 600-strong community of talent distributed across 30 countries.

With a vision to bring equality to the world of work, The Hoxby Collective won the #WorkThatWorks Award in recognition of their success in creating new work opportunities. I am excited by the value The Hoxby Model of Work can bring to society, and also the opportunity it provides for step changing productivity for business. In 2018, we were shortlisted for awards by the IoD, Social Enterprise UK and the RSA while I have also been listed by DIMA as one of the top 50 Male advocates for equality in Marketing & Media and the Equality Advocate of the Year award by Women In Marketing.

A flexible-working father of two, I work around my role as a parent, representing the small but growing number of men who are reducing their working hours for the good of their families, their mental health and longer-term achievement of gender equality.