Why is Telstra working “All Roles Flex”?

"Our purpose with 'All Roles Flex' was to adopt a new and disruptive position around mainstreaming flexibility that would amplify productivity benefits, lift engagement, establish a clear market proposition and also enable a new way of working, with technology linked very strongly to this."  

Read more here about how Telstra has made it happen, in both recruitment of new employees, and access to flexible work arrangements for employees.